Augmented reality for fashion
Successful solutions for 4.0 companies
Having a business in the fashion world means having to design, develop and implement new ideas every day. You have to find the right solutions and be able to identify winning trends, as well as anticipate future developments in the sector. It is also necessary to be able to meet the diverse needs of customers, offering an optimal customer experience every time.
Recent case studies show that Augmented Reality is a concrete reality capable of supporting online to offline marketing and sales strategies. Inoba is at your service to develop innovative custom solutions able to accelerate business and brand visibility through high-technology projects with zero impact.
Why choose Inoba for your Fashion Company?
Predictive technologies for business success
Thanks to artificial intelligence and augmented reality, we can bring the best predictive technologies into play.
Virtual Fitting to improve the shopping experience
Using Augmented Reality for shopping is a very popular idea among consumers. It can allow the customer to enter a digital fitting room and virtually try on a garment. This way they can make the right choice and have an excellent shopping experience.
Shop window dressing and Merchandising development
Augmented Reality offers an immersive experience that allows us to see in advance what we want to create. This opportunity is often just what is needed to set up shop windows in an excellent way and to develop attractive merchandising.
What is Augmented Reality?
Thanks to Augmented Reality, fashion companies can use AR visors to simplify and improve many tasks. In fact, these functional Augmented Reality glasses allow them to work and collaborate remotely, thus reducing the need for travel and related expenses.
The goggles also allow for hands-free operation, aiding concentration and multitasking, as well as remote support and training. By adding virtual elements to the surrounding reality, they can be useful in window dressing, quality control in production and the launch of new collections (B2B). Designing becomes easier when you can preview the various elements involved in the project.
Would you like to obtain ad hoc solutions tailored to your company? Contact Inoba for a no obligation consultation and more information about our Augmented Reality solutions and more. We will be able to offer you exhaustive answers and the development of digital products able to fully satisfy your business needs.
Other advantages of Augmented Reality
with 3D Smart Glasses
Reduction of travel-related CO2 emissions
Hands free, freedom of movement and more safety in the workplace
Remote and real-time collaboration, interaction and work-sharing
Detailed records and reports at the end of each intervention
Reduction of costs related to production and design activities
Increased uptime, productivity and business efficiency
The Augmented Reality Visor
Our software solutions for the fashion industry are always combined with functional and efficient Augmented Reality glasses. For this reason, we have selected the best latest-generation Smart Glasses for our customers. One of the best performing and most popular products is the Vuzix M400. This monocular device is comfortable to wear and has a simple design that suits everyone. It is equipped with a camera and a high-contrast OLED display, and is the first Vuzix Smart Glasses to offer the functionality of Qualcomm®’s Snapdragon™ XR1 CPU.
This Augmented Reality viewer boasts a robust design and provides drop resistance up to two metres. It withstands water and dust well (IP67 protection), making it ideal for use in all kinds of environments. It can deliver the highest quality images, ensure unique and immersive experiences with low power consumption, and offer excellent performance and high functionality in 3D mode.
Examples of Augmented Reality in Fashion
Thanks to Augmented Reality, fashion companies can offer their customers better shopping and browsing experiences on their e-commerce or apps. Companies can also use AR visors to simplify and improve many tasks. In fact, these functional Augmented Reality glasses allow them to work and collaborate remotely, thus reducing the need for travel and related expenses.
The goggles also allow for hands-free operation, aiding concentration and multitasking, as well as remote support and training. By adding virtual elements to the surrounding reality, they can be useful when it comes to window dressing, organising fashion shows and launching new collections. Designing becomes easier when you can preview the various elements involved in the project.
Would you like to obtain ad hoc customised solutions for your company? Contact Inoba for a no obligation consultation and more information about our Augmented Reality solutions and more. We will be able to offer you exhaustive answers and the development of digital products able to fully satisfy your business needs.
